In order to be successful in getting your internet marketing
website seen which, in turn, increases your visibility and drives
traffic to your website, you must use effective search engine
optimization techniques. Without the application of some pretty standard
SEO strategies it is unlikely that anyone will find you online when
searching on any of the search engines. In order to do business
effectively you must work to place your website pages on the first three
pages of a Google search. Do this and traffic follows. If you get
traffic and you are selling a hot product and it is almost certain that
you will make sales.
To drive traffic to your site you absolutely must do what Google asks you to do. There is no need to complain about how unfair Google is to you or how the Google algorithm works against you. If you want succeed it is best to learn the rules and follow them. It is really that simple. In this article I will talk about three things, website content, on-page optimization and off-page optimization. Following these simple guidelines and it is almost certain that in a very short time your pages will be coming up in the top 30 websites of a search on your targeted keywords.
Content Is King
This is, without a doubt the most important element of the puzzle for gaining approval by Google's spider-bot. The Google geeks figured out a way to digitally decide whether you are providing quality content for your reader. There are a number of criteria that seem important.
Article Length: Provide your reader with a well-written article on a targeted topic, choose a keyword that targets the topic and write your article to be between 450 and 800 words on average. Make certain that your article is original and a copy of another article that appears on the internet. A good way to check if you are providing original content is to check your articles on Copyscape.
Provide Quality Content: Google tells us that their goal in determining quality is to answer the question, 'If you were searching for a topic, would you visit this site?' If you can answer the question with a solid yes then you are providing the kind of content that Google seems to like. If not, then revise your article to allow you to respond positively. Of course one way to provide quality content is to focus on a single topic, provide guidelines, suggestions, tips or variations for, say, selling widgets; it is this specificity that leads to quality content.
Be Sure to Write Well: Writing well is, in this case, a technical issue. Check your spelling and your grammar. Write mostly in an active voice and avoid the passive voice. Use bullet points and bold headings to alert your reader to important points. What writing well does not mean is that you must win a prize for your writing. It must inform, not overwhelm.
On-Page Optimization
Optimizing is a page-by-page operation. You do not optimize your site, you optimize your pages. You optimize for targeted keywords, driving people to a specific page on your site which, in turn, will cause people to explore your site further.
Keywords: Choose keywords that convert, are easy to rank for and relate to your product or information. Your page should have two and only two keywords in the keyword tag, your target keyword and your core keyword.
Tags: Meta-tags include your title tag, description tag and keyword tag. The title and description tags are really advertisements for your site. If they are well written they will induce a click from a searcher. Other important on-page tags include heading tags (h1 and h2). One and only one h1 tag is ideal. If you don't have one your page will be penalized and if you have more than one your page will be penalized. Include two to three h2 tags at important points to organize the content of your page. Finally, it is important to have an 'alt' tag attached to every image on the page that supports content.
Off-Page Optimization
While you have full control of your on-page optimization, you must work at off-page optimization to get your pages recognized as important by the search engine spider-bots. There are many ways to do this but I believe that you must narrow your choices to no more than two. My favorites are article marketing and backlinking.
Article Marketing: During a three week period, send one variation of an original article to up to three article directories, that's three variations, each pointing back to a page you are trying to rank. Make sure that the article variations you submit are sufficiently different so as not to be seen by Google as the same article. Make sure that the article relates to the page you are pointing to, that it is written on the same topic but covers a different aspect of that topic. After 21 days you may want to submit one to two articles a week for the next several months as well. This is a quick and quite powerful way to get ranked quickly.
Backlinking: A backlink is a link back to one of your pages from an independent site. If the backlink comes from a site related to yours so much the better. If the backlink comes from a site that has a Google page rank greater than 4, that's good too. If the backlink comes from a site with a.edu or.gov that's great. It is also valuable to have backlinks from domestic and foreign sites as well.
I concentrate on these two off-page strategies because I find they work for me. You'll find the most effective search engine optimization strategies that work for you as well.
Looking for best search engine optimization companies that helps you get more clients? Look for Dougles Chan - The Search Engine Guru.
To drive traffic to your site you absolutely must do what Google asks you to do. There is no need to complain about how unfair Google is to you or how the Google algorithm works against you. If you want succeed it is best to learn the rules and follow them. It is really that simple. In this article I will talk about three things, website content, on-page optimization and off-page optimization. Following these simple guidelines and it is almost certain that in a very short time your pages will be coming up in the top 30 websites of a search on your targeted keywords.
Content Is King
This is, without a doubt the most important element of the puzzle for gaining approval by Google's spider-bot. The Google geeks figured out a way to digitally decide whether you are providing quality content for your reader. There are a number of criteria that seem important.
Article Length: Provide your reader with a well-written article on a targeted topic, choose a keyword that targets the topic and write your article to be between 450 and 800 words on average. Make certain that your article is original and a copy of another article that appears on the internet. A good way to check if you are providing original content is to check your articles on Copyscape.
Provide Quality Content: Google tells us that their goal in determining quality is to answer the question, 'If you were searching for a topic, would you visit this site?' If you can answer the question with a solid yes then you are providing the kind of content that Google seems to like. If not, then revise your article to allow you to respond positively. Of course one way to provide quality content is to focus on a single topic, provide guidelines, suggestions, tips or variations for, say, selling widgets; it is this specificity that leads to quality content.
Be Sure to Write Well: Writing well is, in this case, a technical issue. Check your spelling and your grammar. Write mostly in an active voice and avoid the passive voice. Use bullet points and bold headings to alert your reader to important points. What writing well does not mean is that you must win a prize for your writing. It must inform, not overwhelm.
On-Page Optimization
Optimizing is a page-by-page operation. You do not optimize your site, you optimize your pages. You optimize for targeted keywords, driving people to a specific page on your site which, in turn, will cause people to explore your site further.
Keywords: Choose keywords that convert, are easy to rank for and relate to your product or information. Your page should have two and only two keywords in the keyword tag, your target keyword and your core keyword.
Tags: Meta-tags include your title tag, description tag and keyword tag. The title and description tags are really advertisements for your site. If they are well written they will induce a click from a searcher. Other important on-page tags include heading tags (h1 and h2). One and only one h1 tag is ideal. If you don't have one your page will be penalized and if you have more than one your page will be penalized. Include two to three h2 tags at important points to organize the content of your page. Finally, it is important to have an 'alt' tag attached to every image on the page that supports content.
Off-Page Optimization
While you have full control of your on-page optimization, you must work at off-page optimization to get your pages recognized as important by the search engine spider-bots. There are many ways to do this but I believe that you must narrow your choices to no more than two. My favorites are article marketing and backlinking.
Article Marketing: During a three week period, send one variation of an original article to up to three article directories, that's three variations, each pointing back to a page you are trying to rank. Make sure that the article variations you submit are sufficiently different so as not to be seen by Google as the same article. Make sure that the article relates to the page you are pointing to, that it is written on the same topic but covers a different aspect of that topic. After 21 days you may want to submit one to two articles a week for the next several months as well. This is a quick and quite powerful way to get ranked quickly.
Backlinking: A backlink is a link back to one of your pages from an independent site. If the backlink comes from a site related to yours so much the better. If the backlink comes from a site that has a Google page rank greater than 4, that's good too. If the backlink comes from a site with a.edu or.gov that's great. It is also valuable to have backlinks from domestic and foreign sites as well.
I concentrate on these two off-page strategies because I find they work for me. You'll find the most effective search engine optimization strategies that work for you as well.
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