You're the Director of a company that makes "winged flanges" but
when you enter the phrase "winged flanges" in a major search engine,
your Web site appears on page 30 on the results list. You have a
problem: A study conducted by The Pennsylvania State University,
published in 2003, found that 54 percent of users review only the first
page of search results, and 19 percent stop after the second page.
Clearly, poor search engine ranking is costing the company business. So,
what do you do about it? You can't write to Google or Yahoo and ask
them nicely to please rank your site higher for "winged flanges"
searches. Search engines use complex, secret and ever-changing
mathematical algorithms to rank sites. To improve a Web site's search
rank, marketers can turn to search engine optimization, or SEO.
How does SEO work?
"SEO is the attempt to modify something about your Web site to improve the quality of your organic or algorithmic rankings at the big search engines," says Eric Peterson, a Jupiter Research senior analyst. Sound straight forward? Not to most website owners and business Directors. The following SEO tips should begin to clear the fog for you.
The first step to Search Engine success is to build a user-focused site. This may sound obvious, but many companies fail the test. When there is a complete overemphasis on positioning, your target audience can be let down. Just because you have a number-one position doesn't mean you'll get qualified leads, and it doesn't mean you'll close the sale. To put it in basic terms; you gain nothing from a site that ranks high on search engines but turns off visitors.
A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites.
The three building blocks of such a site are:
-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mobile phones, that term should be everywhere -- in page headings, navigation buttons, photo captions etc.
-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it. (A big tip here is that search engine spiders do not like navigation systems built with Java. More on this in a later article.)
-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.
Sourcing for top search engine optimization companies that makes your business grows? Look for Dougles Chan - The Search Engine Guru.
How does SEO work?
"SEO is the attempt to modify something about your Web site to improve the quality of your organic or algorithmic rankings at the big search engines," says Eric Peterson, a Jupiter Research senior analyst. Sound straight forward? Not to most website owners and business Directors. The following SEO tips should begin to clear the fog for you.
The first step to Search Engine success is to build a user-focused site. This may sound obvious, but many companies fail the test. When there is a complete overemphasis on positioning, your target audience can be let down. Just because you have a number-one position doesn't mean you'll get qualified leads, and it doesn't mean you'll close the sale. To put it in basic terms; you gain nothing from a site that ranks high on search engines but turns off visitors.
A Web site built with users in mind is likely to fare well with the software "spiders" that search engines use to index content and rank sites.
The three building blocks of such a site are:
-- Text: Use content that includes words and phrases your company's target audience is likely to type into search queries. If you're selling mobile phones, that term should be everywhere -- in page headings, navigation buttons, photo captions etc.
-- Links: A site's navigation scheme should be accessible, coherent and consistent so that spiders and humans can easily traverse it. (A big tip here is that search engine spiders do not like navigation systems built with Java. More on this in a later article.)
-- Popularity: A good site will prompt others to link to it. External links from reputable sites will enhance your Web site's ranking in search engines.
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