After the recent release of the Google search engine
optimization starter guide I have compiled a list of the most important
tips. This guide contains a lot of information that anyone promoting a
website should know. While some of the information it contains isn't new
there are still some great points that you may have overlooked. Read on
for some of the better points from the Google search engine
optimization starter guide.
Offer quality content - according to Google, having compelling and useful content will influence your website more than any other factors covered here. This is by far the most important piece of information to take from the Google search engine optimization starter guide.
Create fresh unique content - having old rehashed (or even copied) content will not help your rankings. Good content ranks better, attracts visitors and keeps old ones coming back for more.
Create unique accurate page titles - make sure the page title reflects what visitors will find in the page content. Titles should be brief and informative. Avoid stuffing your title with keywords. Every page on your site should have a unique title.
Prove unique accurate page descriptions - these provide Google as well as users an idea of what is on the page. Every page on your site should have a unique description.
Use unique, simple to understand URLs - avoid long, obscure, or cryptic URLs. Use easy to read and understand words in your URLs. Have well formed URLs helps both users and search engines understand what is on your page.
Understand how search results are displayed - Google shows the page title, description or snippet, and URL in the search results page. All words that were used in the search query will be bolded in your listing. Having a lot of words in bold will attract peoples attention and increase the chance that someone clicks on your link.
Make your site easy to navigate - visitors should have an easy time finding all the content you have on your site. Try and stick to text only navigation as this helps the search engines find your content. Consider having two sitemaps - one for visitors and a sitemap.xml file to better index your site.
Write better anchor text - anchor text is used by people and search engines to get a better understanding of where a link points to. Provide useful text in your links for both onsite and offsite links.
Optimize your images - all images on your site should have a distinct, descriptive name and 'alt' text. The 'alt' attribute is used when the image cannot be displayed for some reason. Also, if an image is being used as a link then the 'alt' text is used the same way as anchor text.
By implementing these points from the Google search engine optimization starter guide you will definitely improve your chances of showing up in the search results.
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Offer quality content - according to Google, having compelling and useful content will influence your website more than any other factors covered here. This is by far the most important piece of information to take from the Google search engine optimization starter guide.
Create fresh unique content - having old rehashed (or even copied) content will not help your rankings. Good content ranks better, attracts visitors and keeps old ones coming back for more.
Create unique accurate page titles - make sure the page title reflects what visitors will find in the page content. Titles should be brief and informative. Avoid stuffing your title with keywords. Every page on your site should have a unique title.
Prove unique accurate page descriptions - these provide Google as well as users an idea of what is on the page. Every page on your site should have a unique description.
Use unique, simple to understand URLs - avoid long, obscure, or cryptic URLs. Use easy to read and understand words in your URLs. Have well formed URLs helps both users and search engines understand what is on your page.
Understand how search results are displayed - Google shows the page title, description or snippet, and URL in the search results page. All words that were used in the search query will be bolded in your listing. Having a lot of words in bold will attract peoples attention and increase the chance that someone clicks on your link.
Make your site easy to navigate - visitors should have an easy time finding all the content you have on your site. Try and stick to text only navigation as this helps the search engines find your content. Consider having two sitemaps - one for visitors and a sitemap.xml file to better index your site.
Write better anchor text - anchor text is used by people and search engines to get a better understanding of where a link points to. Provide useful text in your links for both onsite and offsite links.
Optimize your images - all images on your site should have a distinct, descriptive name and 'alt' text. The 'alt' attribute is used when the image cannot be displayed for some reason. Also, if an image is being used as a link then the 'alt' text is used the same way as anchor text.
By implementing these points from the Google search engine optimization starter guide you will definitely improve your chances of showing up in the search results.
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